THE JEWELLERY CITY SHINES WITH THE NEW EDITION OF
VICENZAORO SEPTEMBER 2016 DEDICATED TO “THE GOLDEN TOUCH”
Vicenza’s international gold and jewellery show returned with a brand new area dedicated to watches
VICENZA – VICENZAORO September, the international gold and jewellery show organised by Fiera di Vicenza, opened its doors in the city of Palladio, with 1,300 brands from 35 different countries, including all of Italy’s gold districts,
The event, a key global and national networking rendezvous, was eagerly awaited by all stakeholders in the industry and organised at a strategic point of the year, when sales in the trade at their peak, because of the pending end-of-the-year holiday period. Confirmed as one of the world’s leading gold and jewellery shows, VICENZAORO September is also renowned in the industry for providing an observatory to very latest trends and a preview of what is coming in the future. The industry players had an opportunity to meet and to select some of the trendiest collections of gold and jewellery, as well as to receive previews of market trends. They also saw previews of the latest design trends together with the cultural aspects that gravitate around the jewellery industry.
The central theme of the show was “The Golden Touch.” Involving the many voices of the jewellery industry, it covered six sub-themes: product excellence, both national and international products (The Touch of Well Done); Corporate Social Responsibility (The Human Touch); distribution (Get in Touch); new trends in the industry and the marketplace (The New Touch); international aspects (The Global Touch); communication (The Touch of Words); as well as cultural elements associated with the world of jewellery.
Fiera di Vicenza has boosted its standing as one of the world’s major trade fair organizers for the gold and jewellery industry, with the success of the second VICENZAORO DUBAI (April 14-17, 2016) and its active presence at the most important sector meetings in strategic markets, including participation at the America’s leading event, the JCK Show in Las Vegas (June 3-6, 2016), with 120 Italian brands, and participation at the India International Jewellery Show (August 4-8, 2016).
The September edition of VICENZAORO featured a new and exclusive section called NOW “Not Ordinary Watches. It has showcased a selection of innovative brand and designer watches made in Italy and Europe, from an industry that, in terms of distribution and reference markets, is closely tied to the jewellery world.
The NOW Plaza, dedicated to watches, was located in the ICON District, which is exclusive community for global brands in the jewellery industry. It is one of five districts in the VICENZAORO The Boutique ShowTM format (ICON, LOOK, CREATION, EXPRESSION, ESSENCE), which together provide a comprehensive overview of production excellence in gold and international jewellery. It will be an inspirational area, grouping together the different stories of independent brands, and characterised by strong knowhow, design and research into innovation. The watch brands include Altanus Geneve, Brosway, Didofà, Gagà Milano, Ju’sto, Locman, Lucien Rochart, Paul Picot, Save My Day, Sordi Spa, Terra Cielo Mare and Montres Louis Erard.
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About Fiera di Vicenza
Fiera di Vicenza is one of the world’s leading company for organizing trade fairs and it is also one of the most dynamic players at global level. It is ranked among the world’s top player in the gold and jewellery industry, thanks to its VICENZAORO trade show, a brand that is now exported to the most important international fairs: Hong Kong, Las Vegas, Mumbai and Dubai.
VICENZAORO DUBAI, which is organised by DV Global Link, a joint venture between Fiera di Vicenza and the Dubai World Trade Centre, is now an established B2B platform of excellence and a strategic hub for the world jewellery trade.
Another mark of Fiera di Vicenza’s commitment to promoting jewellery in the cultural sphere is the Jewellery Museum, a permanent museum space of 410 square metres located in the Palladian Basilica in Vicenza, an UNESCO heritage monument from 1994. It is the first museum in Italy to be entirely dedicated to jewellery and is a project devised and managed by Fiera di Vicenza, in partnership with the Municipality of Vicenza.
Fiera di Vicenza’s excellence and expertise is extended to the lifestyle & innovation sectors, where it organises events for different sectors. These include style and comfort for the home, hunting, target sports and individual protection, fishing, outdoor sports, exhibitions and ateliers dedicated to creative crafting, tech innovations for the medical and pharmaceuticals sector, cars and bicycles, universal tourism and religion, including furnishing, liturgical items and components for religious buildings. As well as being a Business Hub, Fiera di Vicenza is also a Cultural Hub, promoting Made in Italy business culture, the circulation of ideas and information to boost the economic system with specific focus on social responsibility in business.
Fiera di Vicenza is also an expert interlocutor for conferences and conventions, a role that has been reinforced thanks to the redevelopment works inside the Exhibition centre. In 2015 its Conference Centre hosted 58 national and international level events, recording a growth in turnover of 16%.
In 2015 Fiera di Vicenza directly organised 17 international and national events in the Jewellery and Lifestyle & Innovation sectors. It hosted seven events organised by third parties in its Congress Centre and Halls and set up 58 conventions, assemblies, meetings, events and seminars. It provided a platform for more than 5,200 exhibitors from Italian manufacturing districts and from about 60 foreign countries, plus 37,000 buyers at the jewellery trade exhibitions from 130 countries. More than 550,000 people attended the events organised by Fiera di Vicenza.