Introducing the GUESS Spring 2014 Collection and Advertising Campaign
DUBAI– For Spring 2014, the GUESS advertising campaign captures an array of breathtaking models enjoying all that the California sunshine, soft sand and salt water have to offer. Shot against a picturesque backdrop in Laguna Beach, the crystal clear ocean and beaming sunlight transport the viewer on a beautiful journey to a private, carefree paradise.
Guided by Paul Marciano, Creative Director for Guess? Inc., and shot by longtime GUESS collaborator, Yu Tsai, the campaign captures models, Olivia Greenfield, Danielle Knudson, Samantha Hoopes, Nicoleta Vaculov and Gui Fedrizzi photographed with lush sand, tropical palm trees and the horizon in the distance. Sultry beach swept hair, sun‐kissed skin, tempting swimwear and splashing fresh sea water are the perfect ingredients for a sexy spring campaign.
The campaign highlights the season’s key trends as the temperature heats up. For the GUESS Girl, denim styles are seen throughout the collection in the form of shortalls, cut‐off shorts, bustiers, jackets and jeans in several washes and treatments. The softer side of the collection features feminine pieces in eyelet and lace fabrics, floral applique with romantic crochet and feather detailing. Pops of signature GUESS prints in polka dots and gingham are seen on bustiers, dresses and button down shirts. For men, denim is at the forefront of the collection, offered in classic button‐down shirts, vests and jeans in a palette of light to dark washes
Bleached and distressed styles add the right amount of ruggedness for the GUESS guy. Touches of neutrals in khaki and olive green styles are injected into the men’s line to balance the denim heavy collection.
Look for this GUESS Jeans collection beginning February 2014 at all GCC stores.
ABOUT GUESS Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East. In addition to shopping online, you can find more information about GUESS at GUESS.com.
ABOUT GUESS AL FUTTAIM
On January 31st 2012, GUESS Inc. and Al Futtaim Trading Company entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning seven territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Lebanon, Egypt and Qatar. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 99 direct and in-direct, free standing and shop-in-shop stores by end 2013. As a result of this successful acquisition and setting a new milestone for the business, Al Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region and to expand in new markets such as; Oman and Jordan.