REDTAG AND CYRINE ABDELNOUR EXTEND COLLABORATION
- Cyrine Introduces “Inspired by Cyrine” Collection through #REPOST campaign
- Collection to hit REDTAG GCC stores at end of February
Dubai: REDTAG, the value fashion and home lifestyle brand and Cyrine AbdelNour, the much-loved Arab Star, have unveiled an engaging, inspirational, and refined project, marking the continuation of their successful collaboration.
Since Cyrine joined the REDTAG family last September, she has been working closely with the brand to further strengthen their collaboration that has now resulted in the launch of the very unique Inspired by Cyrine Collection.
The collection is currently introduced to audiences across the GCC through an innovative social media campaign, #REPOST, led by Cyrine herself. It features the beautiful star dressed-up with complete REDTAG looks that she personally contributed to bringing to life.
Commenting on the occasion, Cyrine said: “I am delighted to see my collaboration with REDTAG taking a new shape. Inspired by Cyrine is the result of six months hard work and dedication from both parties, and I am very excited to see it come to life and share it with all ladies across the region.”
Inspired by Cyrine Collection features a mix of soft casual-chic pieces, sporty but classy outfits, and glamorous shiny looks. Cyrine’s touch is marked in every piece, giving the entire collection a soft, lively, and feminine spirit.
“Taking our collaboration with Cyrine to the next level is a step that we are very proud of. Cyrine is now part of our family, and we are working together to cater the needs of our joint audiences across the GCC”, said David Pidgeon, COO at REDTAG.
The new “Inspired by Cyrine” Collection will hit select REDTAG stores across the GCC from end of February.
For more information about the collection, please visit REDTAG and Cyrine AbdelNour’s social media channels.
A refreshing concept launched in 2006, REDTAG is part of the holding company BMA International and currently has over 170 stores across the GCC with a projected annual growth rate of more than 20%. REDTAG offers a pleasant shopping experience for value-conscious customers with great variety, stringent product quality and availability.
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All facts and figures in this release are accurate at the time of issuance