House of Lux captivates women across the region
House of Lux, an event beaming with beauty, fashion, glitz and glamous took center stage for the third time in a row last night in Dubai on 1st October, at The Address Dubai Marina and gave two lucky Lux consumers the chance to become high-end fashion designers.
House of Lux along with its three renowned experts provided the participants with in-depth knowledge and expert advice in fashion and styling. 10 Lux fans from around the region had a chance to showcase their designs on the Lux runway with two final winners selected by the judges. Bissan Abu Zainab representing the UAE and Hanna Iskandar from Saudi Arabia each received AED/SAR 100,000 which will support them with the launch of their personal fashion business.
Lux, one of Unilever’s beauty brands, has partnered with established and international fashion designer, Abed Mahfouz, who was the lead judge in this fashion competition. As part of the event, Abed also presented his latest collection in an exclusive fashion show. The Abed Mahfouz brand has three product lines; Bridal, Couture and Ready to Wear all of which preserve a statuesque in design, quality and innovative designs.
According Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, “Since 1925, Lux has been bringing the best of beauty to every woman in the world. As an international beauty icon, Lux has captured the hearts of millions of women. Today, we continue our mission of making every woman feel fabulously feminine. Partnering with the world’s best perfume experts, we infuse the finest fragrances into every Lux body wash. By crafting each Lux shower to be a delight to the senses, we inspire women to feel and behave fabulous, every day.”
Alanoud Badr, one of the region’s most talented young fashion designers, was also judging the competition alongside Abed Mahfouz. Alanoud Badr is a Saudi fashion icon, and the designer behind “Lady Fozaza”, a blazers fashion line that was born in Dubai, expanding across the region & arriving today into celebrity closets like Kim Kardashain, Nancy Ajram and Lujain Omran. Alanoud trained the participants on the latest fashion trends, fabrics and giving different fashion styling tips which will help them in designing their dresses.
The other prominent expert at the event isDana Hamdan, a talented fashion stylist and consultant who has become a regular fixture in the local and regional media after gracing the front cover of many prominent Arab magazines. Dana is also an actress and TV presenter most recently hosting with her sisters the TV show ‘Sister’s Soup,’ an entertaining live program where they welcome star guests and chat with them about their secrets, rumours around them and what goes on in their lives.
At the event, guest had the chance to experience and walk through the entire history of the brand, showing them the innovations done through the years. Guests also enjoyed the first look of the new range of LUX shower gels at the final event.
House of Lux is an initiative by Lux responding to the need for today’s woman to feel and live like a star and give them the royal and million dollar feeling of beauty and glamour. Lux believes that all women are beautiful and House of Lux is a platform that brings out their beauty.
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About Lux
Lux has been composing beauty products since 1925, when it launched the world’s first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world’s most glamorous celebrities from Brigitte Bardot and Marilyn Monroe to Aishwarya Rai and Shu Qi, to become the world’s best selling soap bar, delighting women in over 100 countries every day.
Lux believes that beauty doesn’t have to be about hard work but rather, about pleasure – from the moment you step into the shower, the great feelings it creates to the fun you can have with the attention you get afterwards. We aim to bring the best of beauty within reach of every woman in the world – providing exceptional pleasure in her bathing and skincare experience and inspiring her to feel irresistible and confident in her own skin every day! Our range of skin treats, infused with fine fragrance composed by the world’s best perfumers will delight your senses and make you feel like a million dollars, every day.
ABOUT UNILEVER
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. We work with 171,000 colleagues around the world, and we are on track to generate annual sales of €50 billion in 2012. Over half of our company’s footprint is in the faster growing developing and emerging markets (56% in 2011). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands such as Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Lipton, Rexona / Sure, Wall’s, Lux, Rama, Ponds and Axe.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.
Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and for the second year topped the list of Global Corporate Sustainability Leaders in the GlobeScan / SustainAbility latest annual survey (2012). The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development.
For more information about Unilever and its brands, please visit www.unilever.com.
For additional information, please contact:
Vivian Hawat
Regional PR Manager, Unilever
E-mail: Vivian.hawat@unilever.com
Rola Awad
PR Executive, Unilever
E-mail: Rola.awad@unilever.com