Fitness First opens 3rd club in Saudi Arabia

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Press Release

Fitness First Middle East Portfolio Swells to 32

 Men’s Club Opens in Riyadh, Saudi Arabia

 

Riyadh-Saudi Arabia – Fitness First, the world’s number one health and fitness club chain and a franchise owned and operated under license by the Landmark Group in the MENA region, has opened its 3rd club in Saudi Arabia. The new club takes the number of outlets in the fitness chain’s Middle East network to 32.

Exclusively for men, the new branch spread across an impressive 1,675 sq. metre facility is equipped with GX studios, stretch zones and dedicated free weights and cardio areas.

Located on King Abdullah Road, above EMAX, the club offers free group exercises with internationally certified instructors for popular routines such as BodyPump®, BodyCombat®, BodyBalance®, BodyAttack®, BodyStep®, BodyJam® and Zumba. The innovative new freestyle classes available to members at the club include TRX, Vipr, Kettlebells, Power Plates and Swiss balls.

Members can also opt for personal training sessions with internationally qualified trainers committed to helping them reach their fitness goals. The club features a sauna in the changing area to provide a much-needed respite from the dry heat. Audio and visual entertainment options ensure an invigorating ambience throughout the club.

The exclusive member’s lounge serves as an ideal place to unwind and meet friends after a vigorous workout. Complimentary drinks and seamless WIFI access are some of the additional features that make visiting the club a pleasant experience.

George Flooks, Chief Operations Officer, Fitness First Middle East, said: “We aim to spread our footprint to 37 clubs across the Middle East by the end of 2012. The opening of the King Abdullah Riyadh Club indicates we are well on our track to accomplishing this goal. Our strategic expansion in key locations that lack fitness facilities also reflects our commitment to offering convenient and world-class options to communities in the Middle East.”

Fitness First is dedicated to ‘making the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes. For further details on Fitness First, call +966 2291662 or +966 559240392 visit www.fitnessfirst-me.com or log in to our Facebook page http://www.facebook.com/fitnessfirstme

 

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About fitness first middle east

Fitness   First  Middle  East  is  part  of  the world’s leading health and fitness  chain,  a Fitness First franchise owned and operated under license by  Landmark  Group,  a  leading retail and hospitality conglomerate in the Middle  East  and  India.  With over 32 clubs  across  the  UAE,  Bahrain, Qatar,  Saudi  Arabia, Kuwait  and Jordan, the fitness  chain  offers  world  class facilities   including   best   in  class equipment,  free  group  exercise classes,     dedicated    free   weights   area,   personal   training   by world-class   fitness  professionals.

In addition to  dedicated  Ladies  only   clubs  and multiple  membership  privileges,  Fitness First is also proud to bring the latest  innovation  in  the fitness industry to its members including Swing Yoga, Pure Motion, TRX Suspension training, Kettle bells, ViPR and many more.

As part of its expansion plans, Fitness First aims to take this count to 37 by the end of December 2012.Through  a  network  of  branches  that offer ease of accessibility, highly trained   staff,  and  holistic  fitness  services  that  extend  beyond  a traditional  gym  concept, Fitness First is committed to making the world a fitter place.

Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 430 clubs in more than 15 countries worldwide.

 

 

For inquiries, please contact:

Nadine Abdel Khalek
APCO Worldwide

Email: nabdelkhalek@apcoworldwide.com