Press Release
Fitness First Middle East Portfolio Swells to 32
Men’s Club Opens in Riyadh, Saudi Arabia
Riyadh-Saudi Arabia – Fitness First, the world’s number one health and fitness club chain and a franchise owned and operated under license by the Landmark Group in the MENA region, has opened its 3rd club in Saudi Arabia. The new club takes the number of outlets in the fitness chain’s Middle East network to 32.
Exclusively for men, the new branch spread across an impressive 1,675 sq. metre facility is equipped with GX studios, stretch zones and dedicated free weights and cardio areas.
Located on King Abdullah Road, above EMAX, the club offers free group exercises with internationally certified instructors for popular routines such as BodyPump®, BodyCombat®, BodyBalance®, BodyAttack®, BodyStep®, BodyJam® and Zumba. The innovative new freestyle classes available to members at the club include TRX, Vipr, Kettlebells, Power Plates and Swiss balls.
Members can also opt for personal training sessions with internationally qualified trainers committed to helping them reach their fitness goals. The club features a sauna in the changing area to provide a much-needed respite from the dry heat. Audio and visual entertainment options ensure an invigorating ambience throughout the club.
The exclusive member’s lounge serves as an ideal place to unwind and meet friends after a vigorous workout. Complimentary drinks and seamless WIFI access are some of the additional features that make visiting the club a pleasant experience.
George Flooks, Chief Operations Officer, Fitness First Middle East, said: “We aim to spread our footprint to 37 clubs across the Middle East by the end of 2012. The opening of the King Abdullah Riyadh Club indicates we are well on our track to accomplishing this goal. Our strategic expansion in key locations that lack fitness facilities also reflects our commitment to offering convenient and world-class options to communities in the Middle East.”
Fitness First is dedicated to ‘making the world a fitter place’ with its state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes. For further details on Fitness First, call +966 2291662 or +966 559240392 visit www.fitnessfirst-me.com or log in to our Facebook page http://www.facebook.com/fitnessfirstme
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About fitness first middle east
Fitness First Middle East is part of the world’s leading health and fitness chain, a Fitness First franchise owned and operated under license by Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 32 clubs across the UAE, Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan, the fitness chain offers world class facilities including best in class equipment, free group exercise classes, dedicated free weights area, personal training by world-class fitness professionals.
In addition to dedicated Ladies only clubs and multiple membership privileges, Fitness First is also proud to bring the latest innovation in the fitness industry to its members including Swing Yoga, Pure Motion, TRX Suspension training, Kettle bells, ViPR and many more.
As part of its expansion plans, Fitness First aims to take this count to 37 by the end of December 2012.Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 430 clubs in more than 15 countries worldwide.
For inquiries, please contact:
Nadine Abdel Khalek
APCO Worldwide
Email: nabdelkhalek@apcoworldwide.com