Fitness First Hosts X-Fit Beachside Challenge

Photo of author


Fitness First Hosts X-Fit Beachside Challenge

Fitness First Hosts X-Fit Beachside Challenge


Date:                           Saturday, 25 January, 2014

Event:                         X-Fit Beach Fitness

Brief:                          Fitness First will host an innovative beach-side session of X-Fit, offering residents a day-out in the sunshine and introducing them to high intensity functional training. X-Fit promotes healthy, outdoor exercise during the cooler months, with easy-to-follow fitness routines.

Fitness First’s coach’s will introduce participants to specialised workouts that will demonstrate ways to achieve fitness goals by using sheer body weight. Combining a variety of functional movements such as swimming and running on the sand, these exercises are typically short and intense.

This year, X-fit activities and offerings will include a beach tug-of-war, an X-Fit kids class, the ‘Sally Up/Down’ squat challenge, sandbag squats, sprints, fireman’s carry, the longest plank record and many other body weight exercises. With its focus on improving overall fitness, X-Fit helps individuals achieve their maximum potential of fitness and endurance within the minimum time frame.

Participants are encouraged to work in pairs as well as individually and will also have a chance to socialise with fellow fitness enthusiasts.

Entry:                                     Free for Members and non-members.

Please text 4900 to register for X-Fit 2014.

Time and Venue:       10:00am-12:30pm, at Jumeirah Beach Park, Dubai.

For more details, call 800 FITNESS (348 6377), visit or log on to our Facebook page


About Fitness First:

Fitness First Middle East is part of the world’s leading health and fitness chain, a franchise owned and operated under license by Landmark Group. Fitness First is  a  leading  retail  and hospitality conglomerate in the Middle   East   and  India  with  over 54 clubs across 42 locations in the Middle  East  across  the  UAE,  Bahrain,  Qatar,  Saudi Arabia, Kuwait and Jordan,  which  includes  facilities  divided into Mixed clubs, Ladies only clubs  and  Male  only  clubs.  The  fitness   chain   offers  world  class amenities    including   best   in  class equipment,  free  group  exercise classes,  dedicated     free    weights    area,   personal   training   by internationally accredited fitness  professionals.

Fitness First’s pipeline for the region includes branches at Sama Sulaibikhat and  Salaam Mall , Kuwait, Al Seef and Yas Mall in Abu Dhabi, Oasis Centre, East Riffa Bahrain, Azizia Mall, Khobar, KSA. It is committed to provide members with easy access to fitness through establishing new clubs across the Middle East.

Fitness   First is also proud to bring the latest innovation in   the fitness   industry to its members including Xfit, Swing Yoga, Queenax, Lifescape, BILT, PurMotion, My Zone, My Ride and many more.

Fitness First has been awarded Winner of Retail Middle East’s award for ‘Most Admired Retailer – Leisure’ in 2013 and Best in Woman’s Fitness by Mother Baby and Child Awards.

Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and 1.0 million members globally in more than 15 countries worldwide.




Leave a comment