FENDI and Hotel de Russie celebrate the Christmas Season
Rome – Rocco Forte’s Hotel de Russie in Rome is delighted to announce the exclusive partnership with the roman maison FENDI for the Christmas holidays. During this special time of the year, FENDI will create enchanting Christmas decorations in the Hotel’s “Secret Garden” for a truly memorable and chic holiday season. Inspired by FENDI’s latest Bag Bugs concept, the distinguished Italian luxury brand will decorate an impressive five metre high Christmas tree on the Hotel de Russie’s Piazzetta Valadier and will also design some charming interior decorations to create an all encompassing Christmas experience within the Hotel.
The FENDI Christmas tree will be adorned with colourful and whimsical “meteorite-like” plexiglass “Bag Bugs” lighted from within, and the “Bag Bugs” decorations will continue in the indoor spaces adding a touch of fun and a mischievous twist to the Christmas decor. The dazzling FENDI decorated Christmas tree at the Hotel de Russie will be unveiled on 1stDecember, the very same day that FENDI will light up its magnificent “Baguette Christmas Tree” and “Bag Bugs Christmas facade” at the FENDI headquarters in Largo Goldoni. Only a short walk from the Hotel, the tree at Palazzo FENDI is each year one of the most beautifully decorated Christmas trees in all of the Eternal City.
The Hotel de Russie is proud to partner with a globally renowned and utterly Roman brand that boasts a rich and influential history in the fashion world. FENDI has always represented the height of Italian luxury and truly epitomizes the excellence of Made in Italy. This year’s new Bag Bugs concept is a collection of irresistible and playful lucky charms and accessories that have invaded FENDI boutiques worldwide and will spread their allure to the magical atmosphere of the Hotel de Russie during the Christmas holidays. Each Bag Bug is unique: these elegant fur lucky charms have various facial expressions and are available in a multitude of colours to convey their own distinct personality. They are sure to entice the cosmopolitan and fashionable clientele of the Hotel de Russie. FENDI’s values of savoir faire, femininity and creativity make this fashion brand the perfect partner to complement the Hotel de Russie’s uniquely Italian art of simple luxury.
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The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925 with the opening of the first FENDI boutique – a handbag shop and fur workshop. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965, the collaboration with Karl Lagerfeld begins and continues today. In 1992 Silvia Venturini Fendi is appointed FENDI’s accessories creative director. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. Today FENDI is synonymous with tradition, experimentation and creativity.
Rocco Forte Hotels
Rocco Forte Hotels is a family of 11 individual hotels and resorts. Each property has a unique style, reflecting its nationality and location, but all share Rocco Forte Hotels’ trademark attention to detail, high quality and immaculate service.
Established by Sir Rocco Forte in 1996, Rocco Forte Hotels comprises: Hotel de Russie, Rome; Hotel Savoy, Florence; The Balmoral, Edinburgh; The Lowry Hotel, Manchester; Hotel Astoria, St Petersburg; Hotel Amigo, Brussels; Brown’s Hotel, London; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; The Charles Hotel, Munich; Verdura Golf & Spa Resort, Sicily. Future openings: Jeddah; Marrakech; Cairo; Luxor.