Introducing the Fall 2014 GUESS Nashville Advertising Campaign
Dubai, UAE– For Fall 2014, GUESS goes back to its roots, taking inspiration from the authentic American soul of Nashville, otherwise known as Music City. The advertising campaign features models Gigi Hadid, Bojana Ksrmanovic, Samantha Hoopes, Yara Khmidan, Silviu Tolu and Nick Fouquet photographed in the city where a musician’s dreams are made.
Guided by Paul Marciano, Creative Director for GUESS?, Inc., and shot by longtime collaborator, Ellen Von Unwerth, the Fall 2014 campaign captures the GUESS Girls and Guys embodying the spirit of Nashville while personifying the authenticity and heritage of the GUESS brand. The images follow sexy and adventurous GUESS Girls exploring Nashville as musicians on a quest for shopping, music and fun. Playful and free‐spirited poses are captured while they bring the viewer on this exciting journey through Nashville, letting the city bring them an experience filled with discovery and opportunity.
Where country meets rock n’ roll, the gorgeous GUESS Girls are seen strolling through town in a variety of denim‐focused looks, including high‐waist jeans paired with western‐inspired chambray button down shirts, classic denim pencil skirts and jackets mixed with modern styles embellished with studs and fringe. Dresses in romantic floral prints, satin and lace are mixed into the looks to beautifully complement the strong denim pieces. Laid‐back and carefree GUESS Guys are seen in true cowboy fashion exploring romance around the city in classic chambray shirts embellished with metallic collar tips paired with a graphic tees and leather jackets.
The collection is now available in all Guess Jeans stores across GCC.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets and distributes full collections of women’s, men’s and children’s apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East. In addition to shopping online, you can find more information about GUESS at guess.com.
ABOUT GUESS AL FUTTAIM
On January 31st 2012, GUESS Inc. and Al Futtaim Trading Company entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning seven territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Kuwait, Bahrain, Lebanon, Egypt and Qatar. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 99 direct and in-direct, free standing and shop-in-shop stores by end 2013. As a result of this successful acquisition and setting a new milestone for the business, Al Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region and to expand in new markets like Oman.