Photo of author





UAE: Celebrating its 25th anniversary, Evita Peroni takes you on a trip around the world through the diversity and excitement of its Spring Summer 2014 Collection. Drawing its inspirations from the vibrant city of Tokyo, mixed with bits of the London Camden rock music scene, and also tying in the art and nightlife scene in New York City, and finally off to the beach resorts off the coast of the Pacific Ocean – Evita Peroni has designed an extensive collection of globetrotting jewels and accessories for the modern woman.

With a key focus on four main trends as listed below, the Spring Summer 2014 collection also extensively explores other areas such as Fashion Essentials. The Bridal Essentials offers a variety of colourful everyday hair accessories – from hair clips and pins to hair slides, while The Bridal Collection includes ornate fascinators and headpieces, in addition to elegant bridal jewellery. Inspired by the artworks of French painter Henri Matisse, The Gold Collection brings us Swarovski crystal and pearl embellished jewellery, and the Evita Peroni Eyewear Collection continues to grow under the lead of Executive Creative Director, Philippe Vergez, to offer an edited selection of the latest styles in sunglasses.

Rock’n Love  The street style trend, rocker chic, re-emerges this Spring with and even edgier attitude. Make a bold statement and get the look with the Blondie studded fedora, or the Annie veiled sequined visor, or incorporate a bit of accessories into your everyday mix – Stretchy hairband or the Cold Play choker – accented with leather, lace, skulls and hearts.

Wonder Girl Swing into the art scene of the vibrant city of New York and embrace a palette of electric hues and eye-catching geometric shapes this Summer. Get on trend with the Feline sunglasses in a vibrant neon yellow, Kame dangling hoop earrings, or the Factory Girl sunglasses with a fuchsia top bar.



Tropical Settler       Enjoy some luxurious R&R with a vacation down south in a tropical paradise overlooking the Pacific Ocean. Key accessories for a glamorous resort trip include the Swarovski studded Love Song aviators, the Danica wide brim straw hat in white, and the Youko printed silk scarf; trendy, versatile and lightweight – these beachside essentials can be easily mixed and matched.

Tokyo Lush             Explore the back streets of Shibuya to the vibrant fashion blocks of Harajuku – Tokyo is a fashion forward city with plenty to offer. Get into the spirit with Kochou, a simple veiled headband adorned with origami butterflies, or the show-stopping Hanashoubou headband.



Founded by Henning Deichmann in 1988, Evita Peroni has become an internationally recognizable label for women’s fashion accessories. Representing the values of modern day women, Evita Peroni opened its first doors in Denmark, and has expanded across 42 countries in the past three decades on a franchise basis. With a strong dedication to women’s fashion accessories and growing eyewear and hair accessories departments, Evita Peroni, currently under the direction of Camilla Diechmann, daughter of Henning Deichmann, continually offer innovative products that are trend driven and competitively priced.

With a newly appointed Executive Creative Director based in Hong Kong, Philippe Vergez brings his wealth of international experience as a creative product and graphic designer to the brand to expand its product offerings. Vergez lends his expertise in eyewear design to the brand, as his previous works have been selected by Editor in Chief of US Vogue, Anna Wintour, and seen on fashion icons such as Madonna, Sarah Jessica Parker, Rihanna and Jennifer Lopez.

For more information, visit us at www.evitaperoni.com or contact Ovation PR at emmamogg@ovation-pr.com




Collections may vary according to location.

EVITA PERONI (standalone shop)

1.  The Dubai Mall

2.  Dubai Marina Mall

3.  World Trade Center, Abu Dhabi

4.  Dubai Festival City


EVITA PERONI (shop-in-shop)

1. Stadium – Deira City Center

2. Studio R – Jumeirah Beach Hotel

3. Studio R – Burjuman Centre

4. Studio R – Dubai Outlet Mall

5. Studio R – Marina Mall, Abu Dhabi


Contact us on Social Media:

Evita Peroni – http://www.evitaperoni.com/

Facebook: UAE: https://www.facebook.com/EvitaPeroniUAE

Instagram: https://twitter.com/EvitaPeroni

Pinterest: http://www.pinterest.com/evitaperoni/

Twitter: https://twitter.com/EvitaPeroni

YouTube: http://www.youtube.com/user/EVITAPERONI2



Leave a comment