Dubai’s first official yoga initiative

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World class yogis announced to Dubai’s first official yoga initiative – XYoga Dubai

 

International and renowned yoga instructors invite you to discover the most refreshed visions of the yoga practice in a celebration of the emirate and a healthy lifestyle, in what’s set to be the largest mind-body initiative in the Middle East.

Dubai, UAE: The inaugural XYoga Dubai Festival, founded by Dubai Tourism and XDubai, and presented by du, announces its line-up of internationally renowned Yogis, featuring famous personalities and instructors from around the world who are set to descend on the emirate this February.

 

Taking place between the 19th and 20th February, the yoga festival will reinforce its role as a 2-day full-immersion yoga and wellbeing event, including the main yoga session on 19th February as well as a whole host of other activities held by well-known international yogis.

 

Helping participants to find the balance between work and leisure, the international yogis will be hosting a series of free yoga sessions, workshops and talks for all ages and abilities.

 

Speaking about the event, Hala Badri, Executive Vice President Brand and Communications, du, said “At du, we are always looking for exciting new ways to engage with communities throughout the UAE on wellness initiatives. Motivating people to lead healthier and more active lives is a matter of national focus, we are thrilled to collaborate with Dubai Tourism and xDubai to support this objective by bringing yoga to the masses. In Dubai’s dynamic corporate environment, wellness and sport are significant contributors to creating a positive energy; in addition to improving fitness levels, yoga unifies people on a personal level and promotes leading a healthier, happier lifestyle in the UAE.”

Other sponsors include Reebok, Cadillac and Skydive Dubai, as well as media sponsors 7 Days, Zee TV, Zee Living, Emaar as the venue partner and Dubai Sports Council as strategic partner.

 

Javad Khoramifar, Festival Director, commented: “With the host of international yogi talent also being supported by local yogis, XYoga is set to be the biggest festival of its kind in Dubai catering for yoga fans of all abilities. We’re expecting crowds in the thousands for what promises to be an exhilarating two days of complete mind and body wellness.

 

Designed to capitalise on the enormous interest in the holistic fitness craze, the festival will also feature a host of healthy eating seminars and meditation to encourage inner peace and outer strength.”

 

Warming up for the two-day yoga festival, a host of international yoga stars will bring together the community across Dubai to participate in the health and wellbeing event. These yoga stars include:

 

  • YouTube sensation, Dashama Konah, who will be sharing her journey from student to teacher through her transformative experiences with her yoga practice. The lifestyle coach is credited for pioneering paddle board ‘SUP’ yoga and is also the creator of her own Yoga Style, Pranashama. Dashama will be demonstrating heryoga and meditation techniques aimed at healing the mind and challenging the body

 

  • LA based Sadie Nardini, the founder of Core Strength Vinyasa Yoga and all round rock star, will be bringing her niche style of yoga that teaches powerful movement to turbo boost any practice with her real-world mix of eastern and western techniquesto truly inspire the mind, body and heart

 

  • From New York City, Dr. Amy Rachelle is an expert detox doctor who teaches a unique medicinal approach to cleansing and healing with whole, vegan and raw foods. Dr. Amy’s Pure Raw Approach is specific to healing candida, parasites and gaining balance not only physically but also emotionally

 

  • Sanne Kerkhofis a certified Vijnana yoga teacher and expert in pregnancy yoga. As a mother of three children, Sanne’s teaching is supported by her extensive personal experience, contributing to pregnant women’s physical and mental process

 

  • Yoga Guru,Suneel Singh has captured the minds of many yogis around the world and now brings his various types of yoga asanas and meditation techniques to Dubai. Integrating age old traditional forms of yoga and meditation with the new and other forms of exercise, Suneel’s techniques suit the modern yogi

 

  • Tao Porchon-Lynch is certified by Guinness World Records as the world’s oldest yoga teacher at 97 years old, she teaches at various studios around her home in White Plains, New York. Yoga is her first love, but she also dances competitively, winning numerous awards. A devout vegetarian, Tao strenuously avoids medication and supplements and has devoted her life to teaching yoga, travelling frequently to India to continue her study of the art

And, creating more high class yoga photo art, Brian Crawford, a self-made and highly regarded American artist, with a passion for yoga and nature photography, will be capturing the spirit of the festival and the power of the human form against the breathtaking Burj Khalifa back drop.

 

In addition to the main yoga session on the 19th and a variety of live music sets and entertainment experiences for Dubai residents and visitors to enjoy, there are also a series of pre-activations, such as an experiential Yoga Truck with yoga demonstrations stopping at key locations around the city and yoga flash mobs.

 

Founded by XDubai and Dubai Tourism, the new yoga initiative will encompass a two-day mega festival of the body and the mind set to take place at the Burj Park Downtown Dubai, between 19 – 20 February 2016.

 

 

 

XYoga Dubai Festival itinerary

 

February 19th

14:00               Amy Rachelle – Detox Workshop

Yoga for All with Tao

 

15:30               Sadie Nardini – Root Awakening Class/Workshop

Sanne Kerkhof – Pregnancy Yoga

 

17:00               SUP Yoga Demo with Dashama Konah

 

 

February 20th

 

7:00                 Pranashama Sunrise Yoga with Dashama

 

8:00                 Meditation with Suneel Singh

 

9:00                 Vinyasa Yoga with Sadie Nardini

 

10:00               Spinal Cord Yoga with Suneel Singh

 

11:00               Yoga for All with Tao

 

14:00               Sanne Kerkhof – Therapeutic Yoga Workshop

Amy Rachelle – Detox Workshop

 

17:00               SUP Yoga Demo with Dashama

 

 

To secure a spot at XYoga Dubai, pre-register online at www.xyogadubai.com

 

For more information and registration, please follow XYoga Dubai on:

  • Website: xyogadubai.com
  • Facebook: https://www.facebook.com/xyogadubai/
  • Twitter: https://twitter.com/xyogadubai
  • Instagram: https://www.instagram.com/xyogadubai/

 

– Ends –

 

FOR PRESS INQUIRIES, PLEASE CONTACT:

XYoga Dubai

E: media@xyogadubai.com

 

OR

 

Dubai Tourism

mediarelations@dubaitourism.ae

[+971] 600 55 5559

[+971] 4 201 0491

 

About Dubai Tourism

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.

 

Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licencing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment.

 

About XDubai

Pushing boundaries and pushing you to your limits, XDubai is your ambassador for action sports. XDubai encourages this all-action adventure as the city comes together to experience the thrill of an active life. We want you to participate and triumph as we invite you to take part in the best sporting activities and events in the Middle East.
By supporting top level action sport athletes and partnering with the top local and international sports brands, we will take Dubai’s sports scene to the next level and become the adrenaline capital of the world. Sport is a culture, a life choice, a challenge. Action sport is a statement. Be part of this journey. Defy Your Limits.
For more details about XDubai, please visit www.xdubai.com

 

About XYoga

XYoga Dubai Festival is a new annual celebration that reinforces the emirate’s emergence as a leading destination for lifestyle, community and wellness events through a series of free yoga sessions, workshops, and a variety of live music sets and entertainment experiences for Dubai residents and visitors to enjoy.

 

Designed to highlight the accessibility of yoga as a lifestyle choice and powered by XDubai and Dubai Tourism, XYoga Dubai Festival is a celebration of spiritual expansion and conscious living.

 

For more information and registration, visit www.xyogadubai.com, follow XYoga Dubai on social media and join the conversation using the hashtag #XYogaDXB

  • Website: xyogadubai.com
  • Facebook: https://www.facebook.com/xyogadubai/
  • Twitter: https://twitter.com/xyogadubai
  • Instagram: https://www.instagram.com/xyogadubai/

 

About du

We started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 7.5 million individual customers and over 80,000 businesses in the UAE. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

 

We won the Gallup Great Workplace Award. Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet.

du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.