Dubai: Damas launches its new diamond brand: OneSixEight

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The bold ‘every day diamond’ collection is designed to ‘make every moment exceptional’


Damas, theMiddle East’s leading international jewellery and watch retailer, has today launched its new diamond brand, OneSixEight by Damas.

OneSixEight, which refers to the number of hours in one week, captures the brilliance of diamonds in an extraordinary collection that is designed to be worn every day of the week, for all occasions.  Each piece highlights the bold beauty of a single solitaire diamond, accented by individually matched stones.  The result is a stunning illusion of a far larger carat.

The full collection, which includes earrings, pendants, necklaces, bracelets, bangles and seventeen different ring designs, is now available at 108 Damas stores throughout the UAE. The products are exclusive and are designed for every day wear, to celebrate every hour of the day.  The collection starts at only AED 2,656.

“OneSixEight embodies affordable luxury and represents excellent value for money.  The beautiful jewellery in the collection is exquisite and is crafted using advanced technology that is exclusive to Damas, which means that the craftsmanship is of the highest quality that Damas is renowned for,” said Raj Sahai – Retail Director, Damas.

“OneSixEight was developed to address market needs, as not all women can afford a solitaire, but every woman wants to own one. OneSixEight enables women to sparkle with diamonds and feel special every day, and gives women the chance to own and wear the diamonds of their dreams.  We are confident that this will be one of Damas’ most popular brands,” Sahai added.

The collection is available in white gold, but the designs can be customized upon request. Make every moment exceptional with OneSixEight by Damas: because elegance doesn’t take a day off. The full collection can be viewed at  For more information and to see the full list of stores, visit or call +971 4 427 0336.




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