COLUMBIA LAUNCHES TURBODOWN – THE HOTTEST COLLECTION THIS WINTER
Dubai, United Arab Emirates – Columbia has today unveiled their latest collection of technical jackets, TurboDown. The new range of outerwear blends style and technology, in what’s set to be the hottest collection to hit the slopes this winter.
TurboDown products combine down and synthetic filling to deliver unrivalled warmth and comfort. Available in a range of designs and color options, the collection features jackets and vests for both men and women.
Constructed using a patent-pending process, TurboDown jackets feature a unique weave of Omni-Heat thermal insulation and natural down, along with Omni-Heat Reflective technology in a single layer. It’s this industry leading technology that sets the range apart, enabling supreme performance in all conditions.
Perfect for skiers, climbers and walkers, TurboDown is the latest example of how Columbia is using technology and design to meet customer needs and provide outstanding value for money.
Mohammad A Baker, Deputy Chairman and CEO of Gulf Marketing Group, said: “Here at Sun & Sand Sports we pride ourselves on delivering outstanding technology at an accessible price point. TurboDown delivers on both these points and we are proud to be the exclusive retailer of the technology in the Middle East.
“Dubai has a healthy outdoor sports community, with many people visiting Ski Dubai and travelling abroad on skiing and trekking holidays each year. I hope that anyone planning a trip this winter will check out TurboDown – I guarantee you will be impressed!”
Columbia and Sun & Sand Sports will officially launch the TurboDown range with a unique in-mall activation, enabling outdoor enthusiasts to experience TurboDown in sub-zero temperatures. Participants, dressed in a TurboDown jacket, will be tasked with hunting for hidden elements whilst surrounded by artificial snow in a specially designed experience zone.
The launch of the in-mall activations will also coincide with a brand new social media app, ‘What’s your adventure style’. The new app will quiz users on what kind of holiday adventure they would like to go on, before revealing which Columbia products are most well suited to their individual adventure.
The TurboDown collection is available at standalone Columbia and select Sun & Sand Sports stores throughout the Middle East.
ENDS
For further information, please contact:
Sun&SandSports@fourcommunications.com
Maxwell Clarke, Four Communications +971 55 985 3382
Ghali Houri, Four Communications +971 55 980 6698
About Sun & Sand Sports:
Sun & Sand Sports was established in 1979 and was the first business set up as part of the Gulf Marketing Group. The group encompasses more than 90 diverse sports brands as well as 50 major global brands. There are currently over 120 stores across six markets in the Middle East including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman.
About GMG:
Gulf Marketing Group is a UAE-based holding company with operations in retail, commercial, industrial, education, healthcare & pharmacies, real estate & service oriented projects. Established in 1978, it has grown to become one of the region’s leading businesses in many of its sectors.