COLOR TAKES THE STARRING ROLE

COLOR TAKES THE STARRING ROLE WITH MAKE UP FOR EVER ARTIST SHADOW

MAKE UP FOR EVER introduces a breakthrough innovation in the eye shadow

range with Artist Shadow

MAKE UP FOR EVER, the go-to brand for color over the past 30 years, is totally renewing its iconic range of eye shadows. Dany Sanz, Founder and Artistic Director of MAKE UP FOR EVER, celebrates profusion and creativity by bringing out an exceptional range of 210 new-generation eye shadows ranging from nude to colorful shades . Introducing a breakthrough innovation in the eye shadow world which extends the boundaries of creativity in all aspects, this amazingly rich range includes custom-crafted colors in a delicate alchemy to offer women the optimal result.

It is known that eye shadow is key in bringing out the beauty and color of your eyes, making them look more expressive and attractive. However, it is very important to select the right texture, shade and style for the result you are looking for.

With MAKE UP FOR EVER’s new generation of eyeshadow, every woman is guaranteed to have the best in class results. These fine-textured eye shadows glide on smoothly, feel divinely sensorial on the skin and are fine and supple enough to be endlessly blended, enabling a wealth of nuances with one single shade. When applied, they offer optimal hold and don’t fall away.

With 5 different effects (matte, satiny, metallic, iridescent, diamond) and 9 color harmonies, this wide range adapts to any look you desire for your eyes!

“The extraordinary virtues of this new-generation formula inspired us to go even further, to dream up totally novel colors and effects, thanks to smooth textures that can be infinitely mixed and layered with outstanding color gradation capacities. The effect is instant: the result is visible from the very first stroke. And once it’s on, it won’t budge,” says Dany Sanz.

With Artist Shadow’s wide range of colours, you will have the freedom of creating your own palettes by selecting your preferred shades. You can go for the Mono, Duo or Trio palette and get those dazzling eyes you deserve!

-ENDS-

ADDITIONAL INFO:

MAKE UP FOR EVER Artist Shadow will be launched at all MAKE UP FOR EVER Boutiques starting from the 1^st October, 2014 and in all its other point of sales on the 15^th October.

Contact Details :

Make Up For Ever (LVMH Group)                                               

Dubai Airport Free Zone,  Office K-05
P.O. Box 54962
Dubai, United Arab Emirates

Contact:  Carol Matta or Sarah Noueihed

Office: +971 4 2996478

Mob: +971 50 625 70 28 or +971 56 175 19 05
Email: carol@makeupforever.ae or sarah@makeupforever.ae

www.makeupforever.com