CHIC OUTLET SHOPPING® WILL ‘TOAST TO CHIC’ THIS FESTIVE SEASON
WITH A STYLISH CAMPAIGN CELEBRATING THE MAGIC OF GIFT-GIVING
This year’s holiday campaign is given a stylish twist by renowned photographer and
film-maker Elaine Constantine with the unique styling of Sarah May’s set designs
Chic Outlet Shopping® has gift-giving all wrapped up with its ‘Toast to Chic’ campaign. Launching in the nine luxury outlet shopping Villages on 1 November, the campaign will bring in the start of the festive season with a tempting assortment of gift ideas.
’Toast to Chic’ salutes the art of gift-giving with the help of prolific photographer and filmmaker Elaine Constantine, who has shot memorable spreads for iconic publications including The Face and US Vogue. Constantine will craft a visually arresting campaign with renowned set designer Sarah May, using enchanting photography of Bicester Village near London, turning quintessential elements of Christmas on their head to capture the magic of the season.
The Collection of Chic Outlet Shopping® Villages across Europe invites guests to come and discover more than 900 boutiques of luxury fashion and lifestyle brands. With savings of up to 60%, and sometimes more, on the recommended retail price, the nine Villages are filled with an array of festive gift ideas promising to be the perfect destinations for shopping this Christmas. The magical ‘Toast to Chic’ campaign will offer guests to the nine Chic Outlet Shopping® Villages across Europe an opportunity to experience the enchantment of the season in a unique and inspiring setting, with a programme of events across the Villages.
In Germany, Wertheim Village near Frankfurt will start the festive season in style, celebrating its ten year anniversary. On 11November, an event hosted by Chic Outlet Shopping® ambassador Milla Jovovich will celebrate this very special birthday.
In Spain, La Roca Village near Barcelona and Las Rozas Village near Madrid will collaborate for the second year with the Red Cross, to raise awareness of its ‘Now More Than Ever’ campaign. Both Villages will host various activities during the festive season to raise funds for the food programme that helps families affected by crisis. Additionally, a pop-up boutique at Las Rozas Village will feature a host of unique gift ideas from Spanish brands, along with a premium gift-wrapping service.
Over in Ireland, model Suki Waterhouse will turn on the festive lights in Kildare Village, near Dublin, on 4 November.
Across the Villages, this seasonal theme will be captured in the first-ever Chic Edition magazine by Chic Outlet Shopping®, entitled Toast to Chic. With a selection of inspiring fashion and gift ideas, party and lifestyle tips, the magazine promises to prepare you for the festive season in style. It will be available at the nine Chic Outlet Shopping® Villages in Europe.
“Christmas is a time of gift giving and magical moments – for our seasonal campaign we created a momentous whimsical dinner party for ‘Toast to Chic’ in the middle of one of the Villages.”
Kim Andreolli, Artistic Director, Value Retail PLC
About Chic Outlet Shopping®
Chic Outlet Shopping® is a unique concept in outlet shopping created by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping destinations, the Collection of Chic Outlet Shopping® Villages. The Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, coming in the first half of 2014, Suzhou in China – the Villages are defined by high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail’s new venture – Value Retail China – to bring the distinctive Chic Outlet Shopping® Villages to China will see the first Village – Suzhou Village™ – located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.