CHIC GOES WILD

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CHIC GOES WILD

MARK COLLE AND AXELLE RED LAUNCH THE CHIC OUTLET SHOPPING® SPRING CAMPAIGN, ‘CHIC GOES WILD!’ IN MAASMECHELEN VILLAGE

Until 30 April 2014, Maasmechelen Village, of the Collection of nine Chic Outlet Shopping® Villages in Europe is going wild!

Maasmechelen Village has burst into life with a blaze of colour; beautiful blooms have sprung up throughout the malls from the spectacular floral installations created by guest Creative Director Mark Colle. In hot demand throughout the fashion world for his inimitable creations, Colle made his name by taking flowers that had been forgotten over time and turning them into something extraordinary.

As Mark explained during the press event on 11 March 2014: “I wanted to do something special when creating the floral installations for the Chic Outlet Shopping® Villages, something abstract in a way, something that even challenges gravity. A geometrical but dreamlike space bursting with colour.

As part of the spring campaign, two floral workshops will be organised in Maasmechelen Village on 9 and 10 April. For €50 per person, participants will learn how to make a floral bouquet and enjoy a day of shopping with a VIP Day Pass entitling them to 10% off in nine boutiques of their choice.

Guests can register to take part in the workshops at: MaasmechelenVillage.com/workshop

Find Maasmechelen Village on:

 

Facebook: /MaasmechelenVillage

Twitter: @MMVillage

Instagram: @MMVillage

Official hashtag: #ChicGoesWild

 

About Maasmechelen Village

Maasmechelen Village, one of the Chic Outlet Shopping® Villages, offers Belgium’s leading luxury outlet shopping experience. It is located around 60 minutes from Brussels, Antwerp, Düsseldorf and Cologne, and 20 minutes from Maastricht. With more than 100 outlet boutiques providing fashion and luxuries for the home, Maasmechelen Village offers the previous seasons’ collections of a unique selection of local and international brands with savings of 30% to 60% on the recommended retail price, seven days a week and all year round. Calvin Klein Jeans, Escada , Max Mara , Hugo Boss, UGG ® Australia , Liu Jo , Ted Baker, Peuterey , Maje , Comptoir des Cotonniers , Ba & sh , Sandro , Maison Scotch & Soda , Twin-Set Simona Barbieri, B & O Play are just a few of the international brands present, as well as boutiques of local designers including Marlies Dekkers, Essentiel, Ice-Watch, River Woods and Scapa. A suite of services available at Maasmechelen Village includes the Shopping Express® daily coach service from Brussels, Tourist Information Centre, and free Wi-Fi. With a selection of restaurants and cafés, the Village has become a destination for visitors seeking a superior shopping experience and an enjoyable day out. To find out more, please visit MaasmechelenVillage.com

About Chic Outlet Shopping®

Chic Outlet Shopping® is the Collection of luxury outlet Villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping villages. Currently home to more than 900 boutiques, the nine Villages offer the previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round.

Within easy reach of some of Europe’s and China’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, in May 2014, Suzhou in China – the Villages are defined by high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right.

Value Retail’s new venture to bring its distinctive Chic Outlet Shopping® Villages to China will see its first Village – Suzhou Village – located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.