ESTÉE LAUDER INTRODUCES THE METALLICS NEW PURE COLOUR
A brilliant new expression of colour featuring the cool sheen of metal and the liquid light of lacquer
“When it comes to colour, there are no limits. I like to have freedom. Metallic makeup does that.”
Tom Pecheux, Creative Makeup Director, Estée Lauder
Imagine an incredible combination of the highest reflective shine and intensely desirable colour to make eyes, lips and nails smolder – introducing The Metallics, aNEW Pure Colour Collection from Estée Lauder. This surprisingly versatile collection of metallic finishes breaks boundaries and transforms like never before, with liquid-like shadows that saturate eyes, vinyl finishes that lacquer lips and hyper-chromatics that accessorize nails. Whether soft and pretty or bold and sexy, The Metallics uses a variety of unique reflective finishes to bring a new level of sophistication to multi-dimensional colour.
METALLICALLY MAGNIFIED EYES
Play in a new dimension of amplified colour with NEW Pure Color Instant Intense EyeShadow Trios. Like molten metal, the liquid-like texture melts onto the eyelids for a high-definition chromatic colour impact. A creamy, silk-like formula glides on effortlessly releasing pure, brilliant colour that stays true for 10 hours without creasing or fading.
The dazzling eyeshadows instantly transform from a soft powder to a silky liquid-like texture using slurry technology to give the powder a unique silk-satin feel. True Vision™ Technology – a crystalline (polymer) laminate magnifies and amplifies color for intense clarity and vibrancy, while a unique blend of optics capture light for a reflective flash of shine.
Designed to be applied dry for a refined look or wet for a high metallic finish, the NEW Pure Color Instant Intense EyeShadow Trios infuse metallic into any look for an added dimension of sophistication. Featuring three brilliant shades, each trio is a total eye look in one: base, contour, and highlight for mistake-proof application. Extremely blendable and colour-true, the expertly coordinated shades look stunning on all skin tones and range from soft chrome shimmers to dramatic metallic finishes.
LIQUID MOLTEN LIPS
NEW Pure Colour High Intensity Lip Lacquer drenches lips in an array of seductively rich lacquered hues, from sultry nudes to daring wines. Combining the creamy coverage of a lipstick and the high-shine of a gloss, this opulently pigmented lacquer creates a lusciously brilliant and glass-like finish. Estée Lauder’s True Vision™ Technology provides the ultimate colour payoff, while multi-functional polymers seal in moisture and form a colour stay barrier to keep brilliant colour and impeccable shine looking fresh, supple and vibrant for a long-lasting 6 hour wear. A new moisture-infused formula also replenishes lips for a rich, cushioned feel that radiates from within. For application, an exclusive paddle, with a bell curve design, dips in the centre creating a reservoir effect to release the perfect amount of lacquer that glides onto lips with precision.
A hybrid of vividly rich colour and brilliant metallic shine meet in six NEW Limited Edition Pure Colour Vivid Shine Lipsticks. Exclusive True Vision™ Technology provides rich colour that wraps lips in lustrous shine, while a tri-complex of refined metallized gold and silver pearls envelop lips to create an amplified chromatic finish. This high-impact fusion of pigments and pearls create brilliant shades that work across all different skin tones, while the moisture-rich formula keeps lips feeling soft and conditioned all day.
CHROMATICALLY HUED NAILS
The evolution of heavy metal reaches nails in a unique brushed, reflective finish with the NEW Limited Edition Pure Colour Vivid Shine Nail Lacquer. Born out of a fusion of refined pearls and aluminium platelets, this new high-impact finish saturates nails in a flash richly pigmented chromatic colour. The multi-faceted spectrum of colour-enriched metallized shades range from dusty rose gold to smokey deep platinum, creating a new dimension of confident style and expressive attitude.
Suggested Retail Price
Eyes:
Pure Color Instant Intense EyeShadow Trio in Arctic Zinc $56/ AED 206
Pure Color Instant Intense EyeShadow Trio in Beach Metals $56/ AED 206
Lips:
Pure Color High Intensity Lip Lacquer in Peach Glass $37/ AED 135
Pure Color High Intensity Lip Lacquer in Mirrored Mauve $37/ AED 135
Pure Color High Intensity Lip Lacquer in Chrome Kimono $37/ AED 135
Pure Color High Intensity Lip Lacquer in Ruby Glow $37/ AED 135
Pure Color High Intensity Lip Lacquer in Vinyl Rose $37/ AED 135
Pure Color High Intensity Lip Lacquer in Melting Sun $37/ AED 135
Pure Color High Intensity Lip Lacquer in Hot Cherry $37/ AED 135
Pure Color High Intensity Lip Lacquer in Fuschia Flash $37/ AED 135
Pure Color High Intensity Lip Lacquer in Liquid Petal $37/ AED 135
Pure Color High Intensity Lip Lacquer in Electric Wine $37/ AED 135
Pure Color High Intensity Lip Lacquer in Wet Plum $37/ AED 135
Pure Color High Intensity Lip Lacquer in Amber Halo $37/ AED 135
*Pure Color Vivid Shine Lipstick in Burnished Bronze $41/ AED 151
*Pure Color Vivid Shine Lipstick in Glow Fuchsia $41/ AED 151
*Pure Color Vivid Shine Lipstick in Hot Lava $41/ AED 151
*Pure Color Vivid Shine Lipstick in Gilded Honey $41/ AED 151
*Pure Color Vivid Shine Lipstick in Coral Halo $41/ AED 151
*Pure Color Vivid Shine Lipstick in Mirrored Orchid $41/ AED 151
Nails (Limited Edition):
*Pure Color Vivid Shine Nail Lacquer in Smoked Chrome $27/ AED 99
*Denotes limited-edition products.
Availability: THE METALLICS, aNEWPure Color Collectionwill be available for a limited time at Estee Lauder counters from May 2014.
For more information or to request images or samples please contact:
Amanda Reed
PR Manager
Estee Lauder Middle East & India
Tel: +971 4 2123538
Fax:+971 4 299 5700
Mob: +917 50 6548102
Email: areed@ae.estee.com
www.esteelauder-me.com