BOBBI BROWN COSMETICS OPENS ITS EAGERLY AWAITED
MIDDLE EAST FLAGSHIP STORE IN DUBAI MALL
Opening Date: Late February, 2013
Bobbi Brown Cosmetics, the exclusive line developed by celebrated makeup artist Bobbi Brown, brings the brand experience to life with the opening of The Studio, Dubai Mall, the brand’s Flagship destination free-standing store in the Middle East. Located in the fashionable 1st Floor Atrium of Dubai Mall, the Studio is an expression of Bobbi’s unique philosophy and aesthetic, and the perfect way for consumers to discover Bobbi’s range of color cosmetics, brushes, fragrance, skincare and expert services.
When visiting The Studio, consumers have the freedom to design their own shopping experience. She can gather with others at the artistry table to exchange tips and ideas; she can watch a video of Bobbi’s seasonal inspirations and how-to’s; or she can choose from a menu of specialized services.
The Design
Bobbi’s clean and modern aesthetic is reflected in architectural details like industrial steel cabinetry and Carrara marble.
- Communal Artistry Table: The heart and center of the store. This table invites consumers shopping alone, as well as larger groups. They can test products on their own or enjoy on-the-spot makeup lessons from our Makeup Artists.
- Private Event Space: Part makeup studio, part learning center. This space is ideal for consumers who want a private, more intimate setting for their one-on-one makeup lessons. It can also be used for small events and makeup parties.
The Services
Teaching is a key component of Bobbi’s philosophy. Her professional makeup artists teach women to be their own beauty experts. Before applying makeup, each artist takes into account a woman’s personal style, her lifestyle and her preferences. Bobbi’s application methods, ranging from an instant 5-minute routine to a special occasion 30-minute routine, are designed to be adapted for a woman’s individual needs. Every makeup lesson concludes with the creation of a personalized face chart to help a woman recreate the look at home.
The Menu of Services in The Studio will include:
Complimentary Services:
- Instant Pretty: a mini lesson for ladies on the run –5 mins
- Make up Facelift: a few chosen products that help you achieve a fresher, brighter-looking face at any age. 20 mins
- Secret to perfect skin: A highly personalized lesson will help turn your complexion into the ultimate canvas-20 mins
- Smokey Eyes: Learn how to do a classic smokey eye with our experts- 20 mins
- Cheeks & Lips: Learn what colours & textures work for you– 20 mins
- Brow Grooming: Groomed brows instantly add polish. During this session, our makeup artist will do brow shaping and grooming. 20 mins
Paid-for services: (Booking required)
- Bobbi’s Party: Let Bobbi Brown help you prepare for your next big event – you’ll arrive with a flawless look that perfectly complements your style. Bobbi’s black-tie beauty tips are about simple, stunning makeup, with the volume turned up. 90 mins. 250 AED
- Special Occasion/Night Out Beauty: Our makeup artists will treat each consumer to a flawless makeup application that’s perfect for the big night out – from the prom to a cocktail party.
30 mins. 350 AED
- Pretty Powerful: Bobbi’s signature 10-step lesson. From moisturizer to mascara, the Pretty Powerful Makeup Lesson covers everything you need to look and feel like
yourself, only prettier and more confident. 45 mins 390 AED
- Bridal Beauty: Tailor-made for the bride to be. Our artists will show women how to look their best from ceremony to reception.
90 mines 750 AED
- Master Lesson: The ultimate makeup lesson in a one-on-one setting. Our artists will impart Bobbi’s professional tips and techniques and create a skincare and makeup routine tailored to the consumer’s needs and lifestyle.
90 mins 750 AED
The Bobbi Brown Studio will be located in the Atrium, 1st Floor, Dubai Mall
For further information, please contact Sylvia Terry+971 04 212 3617