Philips SatinPerfect: Say Hello to Hair Free Smooth Skin
Dubai, UAE – Women all over the world feel that looking perfect is critical to feeling confident. That includes having perfectly smooth skin that looks cared for and protected. Philips introduces the Philips SatinPerfect epilator which guarantees long-lasting results with minimum effort and in no time at all.
Philips understands that the key to feeling feminine is to have beautiful smooth skin every day, so SatinPerfect has been designed to help women achieve smooth perfection while giving their skin the care it needs.
Despite the importance women place on effective hair removal, many are still left feeling unsatisfied with the methods they have been using – either hairs do not stay away long enough or the skin is left affected This is where Philips SatinPerfect provides the perfect solution.
At the core of SatinPerfect’s new design and technology, is the unique Skin Perfect System that effectively removes fine, short hairs while still protecting the skin. Able to achieve smooth skin in minutes and can be used either wet or dry, the epilator features unique ceramic discs, and hypoallergenic silver-ion discs to maximize skin hygiene and avoid skin being pulled. Additionally, the wider head design enables it to operate faster and more conveniently, thereby removing more hair in one easy stroke.
Ozlem Fidanci, Vice President and General Manager of Philips Consumer Lifestyle Middle East, Turkey and Africa says, “We know that women feel more feminine and reassured when their skin looks great. We’ve designed the SatinPerfect to be used within minutes to guarantee gorgeous smooth skin that looks cared for and that lasts for weeks. So now women can focus their time on the important things in life and leave the details to us.”
Philips SatinPerfect retails at [$135] and is available at all leading hypermarkets and electronic retailers. For more information on the Philips SatinPerfect, please visit [http://www.mea.philips.com/c/Hair-removal/satinperfect-wet-dry-deluxe-edition-hp6581_00/prd/].
Notes to editors:
For further information, please contact:
Sr. Marketing Communication Manager
Philips Middle East & Africa
Ketchum Raad Middle East
About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.