UAE, March 2013 – The Rockport Company® (www.rockport.com) introduces a group of 2013 Spring/Summer footwear styles that are kitschy and playful, featuring vibrant colors and bright, minimalist designs. Perfect for almost any occasion this season, these are ideal for wearing during a casual afternoon walk or during a fun night on the town.
Inspired by aqua sea tones and often paired with bright whites and other colors to create a high-energy mix of styles, the aqua sea color had an impressive presence at many runway shows and top fashion brands this past season. Rockport’s offering that feature this fun and relevant colorway include Presia S Cross Strap, Demisa Enamel Keeper, and Jalicia. All of these styles are ideal to pair with relaxed, low-waisted, slouchy style pants or colorful, tiered, knee length skirts.
“[For] my favorite styles of footwear for spring, I like to wear things that are really easy to walk about the neighborhood, to take a walk along the boardwalk, walk my dog so be it a flat or a wedge or something that’s going to make, walking from point A to point B as comfortable and casual as possible,” says Rockport Style Ambassador Erin Wasson. “I love the Presia because it is this pop of aqua and I like the idea of wearing it with black jeans and a black top and then it is sort of your statement just having this beautiful aqua pale blue strappy sandal on the bottom where everything else is quite monochromatic.”
The Presia can be seen in the Spring/Summer 2013 brand campaign worn by Erin. As always, all footwear is designed for style and engineered for comfort by incorporating ADIPRENE® by adidas sport technology into every shoe. Rockport’s proposition of “style made comfortable” allows metropolitan professionals to never have to compromise style or comfort. Rockport’s Spring/Summer 2013 women’s footwear collections will be available beginning February 2013 at premium retail locations, Rockport stores and on rockport.com.
The Rockport Company, LLC, is a leading brand within the adidas Group corporate portfolio and one of the most recognized footwear brands in the United States. Rockport has a heritage of innovation and offers stylish, comfortable footwear for men and women worldwide. The Rockport Company, LLC, was established in the United States in 1971 and is headquartered in Canton, Massachusetts. The company currently distributes footwear to more than 55 markets worldwide. For more information, visit www.rockport.com.
Rebecca Liedtke | Managing Director |Ovation PR