Middle East: Change Unhealthy Habits and Stay Hydrated this Ramadan



With the month of Ramadan and fasting now here during the sweltering summer months, it is important to stay hydrated and to eat responsibly. According to a study by the University of Maryland medical centre staying hydrated is essential for our cells and bodily functions as dehydration can lead to mood swings, fatigue, and weakness and in some cases dizziness.

For those who are fasting, and even those who are not, it is a great opportunity to revaluate diet and nutrition and change unhealthy eating habits. Proper hydration is vital and fasting helps detox the body and kick unhealthy cravings in order to integrate more nutrition and less sugars and fats into a balanced diet.

Popular drinks such as coffee, teas, soft drinks are high in caffeine and the Mayoclinic.com highlights that this type of stimulation may also cause muscle tremors, headaches and even nausea.  WebMd.com also states that highly acidic drinks such as coffee and soft drinks promote heart burn, increase acidity and cause dehydration in our systems.

New Age Beverages has introduced a wide range of drinks that are a healthier alternative to soft drinks and other sugar loaded beverages.

The ALO range comes in different flavors, which are low in sugar and contain natural pieces of aloe Vera. This wonder plant is well known for its healing and rejuvenating properties as it aids digestion and encourages weight loss. The American Chronicle discusses how theAloe Vera can stimulate the metabolism that helps the body burn calories quicker.  For those who are fasting Alo is a great drink to have for suhoor as it has Aloe Vera bits in so is hydrating and filling.

O.N.E. coconut water is a popular drink choice amongst many athletes and celebrities. Celebrities spotted with O.N.E. Coconut water include Alessandra-Ambrosio, Anne Hathaway and Emma Watson. It is a great hydrating fluid that is effective at maintaining water levels in the body’s cells and tissues. Coconut water is also made up of electrolytes such as potassium and has antibacterial effects.

It is also great for skin, not just because it is hydrating but also because it is rich in antioxidants and nutrients which help remove free radicals caused by the environment such as pollution and intense sunlight that can damage skin, according to Venderbilt University.

O.N.E. Coconut Water is one hundred percent natural and has no additives, flavours or preservatives.  Low in sugar and calories

Known as US president Barack Obama’s favorite drink the Honest range of drinks are refreshing, hydrating and contain real fruit juice . Each different flavor is made up of a unique blend of fruits delivering a burst of vitamins and antioxidants. The Pomegranate Blue is rich in antioxidants has lower sugar and calories than other drinks.  The super fruit punch is made out of super foods goji berry and yumberry that are rich in antioxidants. These Asian berries give a sweet and sour twist to the drink. All Honest Ade beverages are only 100 calories in a 500ml bottle, which is considerably lower than other readily available soft drinks.

All beverages are made up of natural ingredients, are hydrating, refreshing so what better way to start the month than with NAB! Say good bye to your soft drink habit!


For further information please contact:

Sharifa Al Badi

Email: Sharifa@septpr.com



All these drink ranges are available at leading supermarkets and health food stores in the UAE including Spinneys, Waitrose, Al Maya, Geant, Le Marche, Nutrition Zone, All Day Mart, Galleria Lafayette, Dubai Garden Centre, Circle K, Park & Shop, Eurostar JBR, Sophie’s on Palm Jumeirah, Freshii, Scuzi, Slices, Saladicious and many more.

They can also be ordered by phone and hand-delivered to ensure the quality of the products. Call us and find out (04) 4473870 or visit us at http://www.facebook.com/nabdrinks