Lux Beauty Gallery, an event beaming with beauty, fashion, glitz and glamour is all set to take center stage for the third time in a row, and give two lucky Lux consumers the chance to become high-end fashion designers.
The Lux Beauty Gallery along with its three renowned experts will provide the participants with in-depth knowledge and expert advice in fashion and styling. This event is being conducted in the UAE with an anticipated attendance of over 1000 Lux fans. 12 Lux fans from around the region will get a chance to showcase their designs on the Lux runway with two final winners to be selected by the judges. Each winner will receive AED/SAR 100,000 which will support them with the launch of their personal fashion business.
Lux, one of Unilever’s beauty brands, has partnered with established and international fashion designer, Abed Mahfouz, who will be the lead judge in this fashion competition. As part of the event, Abed will also present his latest collection in an exclusive fashion show. The Abed Mahfouz brand has three product lines; Bridal, Couture and Ready to Wear all of which preserve a statuesque in design, quality and innovative designs.
According Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, “We are extremely excited about the Lux Beauty Gallery event which is dedicated to women across the region. Today, Lux is continuing its mission to make women everywhere feel fabulous through the use of its range of luscious skin treats composed with superior ingredients and fine fragrances. This is also a great chance to inspire our consumers to chase their dreams with Lux.”
Alanoud Badr, one of the region’s most talented young fashion designers, will also be judging the competition alongside Abed Mahfouz. Alanoud Badr is a Saudi fashion icon, and the designer behind “Lady Fozaza”, a blazers fashion line that was born in Dubai, expanding across the region & arriving today into celebrity closets like Kim Kardashain, Nancy Ajram and Lujain Omran. Alanoud will be training the participants on the latest fashion trends, fabrics and giving different fashion styling tips which will help them in designing their dresses.
The other prominent expert at the event is Jeehan Alheddawi, a talented Saudi TV presenter on Rotana TV. Jeehan is a well known social activist in Saudi Arabia and is a member of the Saudi Human Rights, Mentor Arabia and Zahra Breast Cancer Association. She will be mentoring the contestants on their presentation skills and training them on how to act on camera.
VIPs and selected Lux fans will attend the workshops which will be conducted by these specialists in Saudi Arabia and Dubai and will be able to interact with them closely to get tips and advice that will help them to look and feel beautiful and glamorous.
A special performance by renowned Lebanese singer, Saad Ramadan, will also take place during the final event. Saad participated in Star Academy season 5 and easily distinguished himself from other candidates with his ability to sing different genres. With rapidly increasing fans, Saad made his country proud when he made it to the finale. He also partnered with Lux to recompose Abdel Halim Hafez’s timeless song Ahwak which was used for the brand’s latest TV commercial.
Lux Beauty Gallery is an initiative by Lux responding to the need for today’s woman to feel and live like a star and give them the royal and million dollar feeling of beauty and glamour. Lux believes that all women are beautiful and Lux Beauty Gallery is a platform that brings out their beauty.
Lux has been composing beauty products since 1925, when it launched the world’s first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world’s most glamorous celebrities from Brigitte Bardot and Marilyn Monroe to Aishwarya Rai and Shu Qi, to become the world’s best selling soap bar, delighting women in over 100 countries every day.
Lux believes that beauty doesn’t have to be about hard work but rather, about pleasure – from the moment you step into the shower, the great feelings it creates to the fun you can have with the attention you get afterwards. We aim to bring the best of beauty within reach of every woman in the world – providing exceptional pleasure in her bathing and skincare experience and inspiring her to feel irresistible and confident in her own skin every day! Our range of skin treats, infused with fine fragrance composed by the world’s best perfumers will delight your senses and make you feel like a million dollars, every day.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. We work with 171,000 colleagues around the world, and we are on track to generate annual sales of €50 billion in 2012. Over half of our company’s footprint is in the faster growing developing and emerging markets (56% in 2011). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands such as Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Lipton, Rexona / Sure, Wall’s, Lux, Rama, Ponds and Axe.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.
Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever led the Climate Counts Company Scorecard and for the second year topped the list of Global Corporate Sustainability Leaders in the GlobeScan / SustainAbility latest annual survey (2012). The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development.
For more information about Unilever and its brands, please visit www.unilever.com.
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Regional PR Manager, Unilever
PR Executive, Unilever