Buy a Watch at & Save a Life


Buy a Watch at Desado

1:Face Watch 

Buy a Watch at & Save a Life

At, we constantly seek for great design that serves an aesthetical purpose, and is functional at the same time. If additionally, design serves a humanitarian or environmental cause, it definitely is worthy of being featured on our platform. The 1:Face Watch definitely fulfills all criteria to become a favorite in functional, stylish and meaningful design, as it empowers you to create change in the world.

How: Each color watch represents a different cause and has a particular metric tied to it. When you buy a watch, this metric is carried out by supporting charities. For example, when you buy 1 white watch, food supplements are supplied to 16 children in the Horn of Africa. Through the 1:Face Watch website and social media, stories of the change being created are constantly highlighted. You will literally be able to see the change you have created.

Hunger, Water, Environment, Cancer, Breast Cancer and Aids. Support the cause you prefer, with the ultimate humanitarian style product. The 1:Face watch is a fashion product with much more than fashion value. Create change in the world, while looking good & feeling good!

The Product

The watch has a thick silicone band that comes in six different colors, each representing its own cause. The mirrored face of the watch displays the time in bright white LEDs at the push of a button. When the button is not pressed the display is a full-face square mirror screen with a minimalistic design that compliments any outfit.

The Causes 1:Face Watch Supports & How:


1 Watch  = support for 8 cancer patients

Charity: American Cancer Society

What: An organization that helps spread cancer awareness by providing programs, treatment and research.

Why: To help find a cure for the world’s most lethal disease.



1 Watch  = food for 16 children

Charity: One Days Wages

What: A movement helping people lift themselves out of poverty.

Why: To alleviate hunger and eradicate poverty around the World.



5 Watches = 1 month of treatment

Charity: Keep A Child Alive

What: A movement that inspires action against the Global AIDS epidemic.

Why: To provide urgently needed treatment and care for people living with HIV/AIDS.



14 Watches = 1 mammogram

Charity: American Cancer Society.

What: An organization that is committed to treatment of breast cancer by awareness & detection in women..

Why: To detect breast cancer in the early stages.



3 Watches = 1 charcoal stove

Charity: The Adventure Project.

What: Protecting the direct environment of people & reducing carbon from entering the atmosphere by providing charcoal-efficient stoves.

Why: To provide people with a safer living condition while preserving the environment.



625 watches = 1 well in Rwanda

Charity: Charity Water

What: A non-profit organization that brings clean and safe drinking water to people in developing countries.

Why: To provide clean drinking water to the 800 million people who do not have this basic resource.




All versions of the 1:Face Watch will be available at for the first time from April 15th to April 19th, 2013.

Price per watch: 139 AED

About Desado


Desado is the Middle East’s first online destination for design items. Launched in December 2012, Desado offers the largest platform for people to share their inspirations and connect with the regional and international design community.

Desado allows visitors to browse, buy and share exciting, high-quality design innovations and all-time classics in home décor, home textiles, furniture, kitchen supplies, lighting, fashion & accessories, gadgets and quirky items, sourced from fresh talents and established designers from across the region, Europe and the USA. Desado simultaneously offers designers a unique platform to showcase their creativity to a broad audience.