Ajmal Perfumes initiates “Ajmal Mission Million” this Ramadan to ‘Help Fight Child Hunger’ in collaboration with WFP
During the Holy Month of Ramadan, Ajmal Perfumes will provide one million meals to hungry children through WFP’s School Meals Programme.
Dubai, United Arab Emirates (July, 2013) – This Holy Ramadan, Ajmal, the region’s multi award winning fragrance house, has pledged to provide one million school meals to hungry children through the UN World Food Programme (WFP).
This is part of Ajmal’s ‘Mission Million’ in support of WFP, the world’s largest humanitarian agency fighting hunger. It costs WFP only one Emirati Dirham to feed a hungry school child for a day. During the Holy Month of Ramadan, with every purchase a customer makes Ajmal will donate a meal to WFP’s school meals programme up to a total of one million Emirati Dirhams (more than US$272,000). Daily school meals encourage parents to send their children to school regularly and helps students concentrate better in class.
“The Holy month of Ramadan is the time for introspection, a time of giving and helping those in need and we thought why not donate a percentage of our earnings to fight hunger that inflicts so much strife around the world,” states Abdulla Ajmal, General Manager, Sales & Marketing at Ajmal Perfumes. “We hope that with this program, Ajmal will play a pivotal role, by supporting the world’s largest humanitarian agency, WFP, in fighting child hunger. We aim to continue with this initiative in the coming years and hope that our commitment to contribute all donations made to WFP throughout this holy month will aid in endorsing a truly pressing cause.”
Ashraf Hamouda, Regional Head of Partnerships and Business Development for the World Food Programme said: “WFP is proud to be Ajmal’s partner for such a worthy cause. The ‘Mission Million’ campaign is only just the beginning of a fruitful collaboration to help eradicate hunger.”
WFP calculates that US$3.2 billion is needed per year to reach all 66 million hungry school-age children with school meals. Thus through the influence of this alliance between Ajmal perfumes and WFP the vision is to help eradicate child hunger. The ‘Mission Million’ initiative allows as many people as possible to create an impact with their purchases and to engage in the fight against hunger.
Each year WFP feeds more than 90 million people in more than 70 countries. Today, around 870 million people do not get enough food to lead a healthy and active life.
For more information on the entire Mission Million Initiative, please visit www.ajmalmissionmillion.com.
Ajmal, in its over 60 year history of creating fragrances, has mastered the art of perfume making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating fragrances available in the region. Ajmal has established a strong retail presence with over 150 exclusive retail outlets across the GCC including one flagship outlet in Kuala Lumpur and four stand-alone locations across Malaysia. AJMAL also exports to around 30 countries across the globe.
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