CHIC OUTLET SHOPPING® ANNOUNCES EXCLUSIVE COLLABORATION
WITH SAMSONITE TO CREATE A SERIES OF ICONIC ART INSTALLATIONS
INSPIRED BY WORLD TRAVEL
Chic Outlet Shopping®, the Collection of luxury outlet Villages by Value Retail, has partnered with world-leading luggage maker Samsonite® to create a series of eye-catching travel-themed art installations, which will be displayed in each of the nine Chic Outlet Shopping® Villages in Europe throughout the summer.
Celebrated German sculptor Detlef Schulz will create the installations comprising nine sofas and five towers constructed from iconic pieces of Samsonite luggage. Each structure will be individually customised by a group of international artists curated by renowned art historian Tereza de Aruda.
This creative collaboration is just one of the events taking place as part of the Chic Outlet Shopping® Villages’ summer ‘Globalista’ campaign – a celebration of the sophisticated world traveller who loves fashion and luxury shopping wherever they are in the world. At the centre of the campaign is a one-of-a-kind film directed by world-renowned photographer Mary McCartney and starring international style icons – US model and actress Milla Jovovich and art director Julia Restoin Roitfeld. The short film offers a glimpse into the glamorous lives of jet-setting ‘Globalistas’.
The celebration of the ‘Globalista’ will continue at the Villages, each serving up a selection of irresistible promotions and exclusive events and activities throughout the summer months. Discover the world of the Chic Outlet Shopping® Villages and indulge in an adventure of Europe’s must-visit destinations where moments of discovery, surprise and delight come alive through truly unique shopping experiences.
As the luggage of choice for any discerning ‘Globalista’, Samsonite was voted ‘Favourite Carry-on Luggage’ in TripAdvisor®’s Travellers’ Choice Awards 2013. As part of the Globalista campaign, Samsonite will be giving away ten luggage sets and Chic Outlet Shopping® will be giving away Prepaid MasterCard® Gift Cards worth €2,000 to spend in the Villages.
The celebration of the ‘Globalista’ will continue throughout the summer at the nine Chic Outlet Shopping® Villages, each of which will be unpacking an enticing offering of exclusive promotions and special events. It’s the perfect season to discover the Collection of Villages, where luxury shopping combines with irresistible year-round reductions of up to 60% on the recommended retail price, and the added allure of some of Europe’s most desirable destinations. Discover more about the campaign at ChicOutletShopping.com
About Chic Outlet Shopping®
Chic Outlet Shopping® is a unique concept in outlet shopping created by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping destinations, the Collection of Chic Outlet Shopping® Villages. The Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe’s and China’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich and, in early 2014, Suzhou and Shanghai – the Villages are defined by high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail’s new venture – Value Retail China – to bring the distinctive Chic Outlet Shopping® Villages to China will see the first Village – Suzhou Village™ – located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.
Samsonite is the world’s leading luggage brand with a heritage dating back over 100 years. Inspiring travel worldwide, Samsonite enables global travellers to cover miles, create memories and enjoy every second of their trip with revolutionary travel solutions. Preserving the brand’s longstanding history of breakthroughs in research and development, Samsonite has embedded its place at the forefront of the travel world with a number of industry firsts. Showing commitment to innovation, the unique hard side collections made with the revolutionary Curv® material and the soft side ranges created with Advanced Hybrid Technology™ (AHT) join a wide spectrum of business, casual and personal accessory products in upholding Samsonite’s position as a market leader and trendsetter. Remembering past triumphs but always looking forward by identifying trends and the continuing evolution of global traveller’s needs, Samsonite maintains a worldwide vision that continues to enable travellers to travel further, with ever lighter, stronger and more innovative products at his side.
With Samsonite by your side, nothing should stop you from chasing destinies, discovering new horizons and exploring the world beyond your imagination.
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