Spring Glams Up at Mall of the Emirates
A celebration of the UAE’s fashionable women with Harvey Nichols-Dubai catwalk shows, fashion displays and the ultimate shopping makeover
Dubai, UAE March 2013 – Spring is blooming with luxury and designer labels, and there’s no better place to indulge in the season’s hot-off-the-runway looks than Mall of the Emirates. From now till 31st March, Mall of the Emirates will be radiating with the hottest Spring/Summer collections in-store and on the catwalk with a first-ever Harvey Nichols- Dubai fashion show. Moreover, ladies will have the chance to win one of four ‘dream’ shopping sprees worth AED 50,000. Spring has never looked this glam at Mall of the Emirates with this exclusive campaign created especially for all the fashionable and diverse ladies in the UAE.
“Mall of the Emirates has always been at the forefront of designer fashion, and for the upcoming Spring/Summer season we’ve partnered with some of the world’s most desirable brands to showcase on the catwalk and on public display,” said Anna Mansour, Senior Manager for Mall of the Emirates. “Fashion is ever-evolving, and we’re pleased to bring a touch of glamour to women’s lives, and reward them with the colourful trends of the season.”
With seasonal collections hitting the stores, shopping can be guilt-free with Mall of the Emirates’ ‘It List’ definitive shopping guide, featuring hand-picked ‘must-have’ items from local trend-setters and too-good-to-be-true prizes to be won. With every AED 650 spend at Mall of the Emirates, four lucky ladies will have the chance to win the ultimate dream wardrobe – a shopping spree worth AED 50,000. With a draw every week, ladies in Dubai and across the UAE will have a fair chance to win their ultimate glam spree.
For the first time, Harvey Nichols-Dubai will take to the catwalk with an exclusive event on March 22-23rd, unveiling contemporary looks from the store’s super chic fashion lines including Michael Kors, Chloe, Diane Von Furstenberg, Isabel Marant, Catherine Maladrinoand Alexander Wang. There will be catwalk shows at 4:30pm and 7:00pm that will feature hot new talent Charlotte Olympia in addition to children’s wear designer fashion.
Throughout March, Mall of the Emirates is not just celebrating women’s fashion – but recognizing women’s achievement’s and championing International Women’s Day for the second year in a row. In addition to creating inspirational chatter on the mall’s popular social platforms, Mall of the Emirates is paying tribute to the UAE’s own ladies by recognizing their diversity and hosting them to a special afternoon in celebration of this global event.
Spring has finally arrived at Mall of the Emirates and with a super-chic calendar of activities and dream prizes to be won; this is your ultimate luxury fashion destination this season.
For more information please visit: www.malloftheemirates.com or www.facebook.com/malloftheemirates
About Mall of the Emirates
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 233,467 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen VOX Cinemas, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options. Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel
About Majid Al Futtaim Properties
Majid Al Futtaim Properties is the leader in the ownership, development and management of ?shopping malls and complimentary mixed use projects in the Middle East and North Africa (MENA). Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment across the region with eleven world-class malls operating in the UAE, Bahrain, Oman and Egypt and two currently under development in Cairo, Egypt and Beirut, Lebanon. In April 2012, Majid Al Futtaim Properties opened its sixth strategic mall in the UAE with Fujairah City Centre. The Company’s shopping malls continue to witness a steady increase in footfall with more than 150 million visitors in 2012. Majid Al Futtaim Properties has earned numerous accolades and awards from international organisations that have recognised its leadership and the quality of its properties.
Majid Al Futtaim Properties has four flagship shopping malls; three in Dubai and one in Bahrain. In Dubai, Deira City Centre boasts over 370 stores, leisure and entertainment facilities and over 50 restaurants and cafes; Mall of the Emirates houses over 560 international retail brands, including 80 luxury stores and the world-renowned Ski Dubai; and Mirdif City Centre offers visitors a mix of retail, leisure and entertainment options including 465 stores and iFLY Dubai, an indoor skydiving centre. Bahrain City Centre is the largest shopping, leisure and entertainment complex in Bahrain with 340 international brands including 60 dining options, and features Wahooo!, the region’s first region’s first indoor- outdoor waterpark.
Majid Al Futtaim Properties also owns nine hotels in the UAE and two in Bahrain, all of which are linked to the company’s shopping malls. The hotels’ strategic proximity to the company’s shopping malls promotes direct access to a wider international demographic and attracts more than 1.2 million guests annually.
The Company is currently developing three master-planned communities. The Wave, Muscat, a joint venture with the Government of Oman; will combine more than 4,000 beautiful properties, Almouj Golf, Almouj Marina, four premier hotels and new retail, leisure and dining opportunities at a seafront address in the new heart of Muscat. The 250,000 sq.m Waterfront City development in Beirut, Lebanon, a joint venture with Société Joseph Khoury & Fils Holding SAL, will feature over 1500 residential homes, an office district, shopping mall, 2 international hotels, as well as multiple parks and a marina front promenade. Finally, Al Zahia, developed by Sharjah Holding, a joint venture between the Government of Sharjah and Majid Al Futtaim Properties, will be a fully integrated community featuring a range of villas, apartments and commercial units.