Prénatal opens its first store in the UAE

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Prénatal opens its first store in the UAE

Conceived in Italy, Prénatal opens its first store in the UAE as part of the Al Ghurair Retail family of brands

Dubai, UAE: Prénatal, a leading brand established in France in 1963 and specializing in a complete offer of products for mothers-to-be and children, is all set to open its first store in the UAE this September. Prénatal is opening its store under the ownership of Al Ghurair Retail.  The Prénatal brand has been part of the Italian Artsana Group since 1996, with a presence in 20 countries across more than 400 stores. The brand’s product portfolio includes clothing, juvenile items, accessories and special toiletries. The brand has clothes for mothers to be and for kids from the age group 0-8 years old.

As a brand, Prénatal appeals to women who believe in reinventing themselves while fulfilling their sense of motherhood. In all of the Prénatal stores, expecting mothers and mothers are provided with a specialized support service with unique features, specially created to reassure, advise and inform them. The key USPs of the brand are its comprehensive and highly specialised range of products – that cover all the stages from pregnancy to birth, the attention to detail evidenced in all the materials, shapes and designs. Other important USP is the insightful knowledge and counselling of the staff members who understand and address the needs of mothers from technical and aesthetic points of view as well as from an emotional perspective.

With its specialization, its understanding of the evolving world of women and motherhood and its professional approach, Prénatal helps shape more serene maternity experiences.

Speaking on the announcement, Mr. Keith Flanagan, General Manager of Al Ghurair Retail said, “We are extremely delighted to announce the launch of our third brand in the UAE under the Al Ghurair umbrella in less than 2 months. The Prénatal brand is the first choice for mothers when it comes to celebrating the feeling of motherhood. We are expecting that the mothers in the UAE will love it as much as mothers around the world love this brand.”

Mr. Flavio Perini, International Franchising Director of Prénatal, commented “It is a great pleasure for us, we’re extremely proud to be associated with Al Ghurair Retail, one of the leading retail operators in the UAE. The expansion of Prénatal in the UAE represents an important step for the international development of the brand. As the UAE market is making its mark in the global economy, we see an opportunity for Prénatal. Prénatal stores are the perfect place to find all of the innovative solutions to specific needs that emerge during the different stages of the “mother’s life”, starting from the first months of pregnancy, for a unique shopping experience, helping us build a strong bond with mothers around the world. Prénatal’s philosophy is to try harder for the new mother and child and this will be our motto for the UAE market as well.”

The first store is expected to open in September in Sahara Centre. The launch of Prénatal falls in line with the expansion plans of Al Ghurair Retail and is expected to open other additional 5 stores by 2015.

About Prénatal

Prénatal is the largest chain of stores specialized in the sale of products for mothers and children, including clothing, juvenile items, accessories and special toiletries.
The Prénatal brand, established in 1947 in France, opened its first store in Italy in 1963 and has been part of the Italian Artsana Group since 1996; it  is currently present in 20 countries with over 400 stores. In all of the Prénatal stores, expecting mothers and mothers are provided with a specialized support service with unique features as it is created to reassure, advise and inform. Prénatal’s specialization is based on the following points: Its complete range of products which is highly specialized products in the stages of pregnancy and birth, and special attention to materials, shapes and design in the growth stage. Knowledge of needs and solutions – Prénatal’s staff knows the needs of mothers from the technical and aesthetic points of view.

About Al Ghurair Retail:

Al Ghurair Retail is part of one of the largest and most successful diversified conglomerates in the region Al Ghurair Investments, which has a global footprint of business operations that spans over 20 countries. Al Ghurair Retail was founded in 1999 and commenced operations with its first brands in 2000. Today, the Al Ghurair Retail portfolio includes world class international brands Springfield, Triumph, THEFACESHOP, Boux Avenue, Morgan De Toi and Prénatal. Al Ghurair Retail has a market presence in 3 countries consisting of UAE, Qatar, & Kuwait operating over 60 stores. It currently employs 260 people which include the headquarters. Al Ghurair Retail has focused on bringing a core offering of excellent value for money fashionable apparel and cosmetics brands, while constantly seeking out high performance retail concepts.

Al Ghurair Retail has won numerous awards for the quality of its customer service in the UAE. It has received recognition from over 1,000 shops and 200 brands in ‘The Dubai Service Excellence Awards’. This included ‘Brand of the Year’ (in 2010, 2012) in the Small Business Category, ‘Store of the Year’ (in 2008, 2009, 2012) and the “Quarterly Award for The Best Store in Dubai’ (in 2010).