Estee Lauder introduces luxurious eye creme

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NEW RE-NUTRIV ULTIMATE DIAMOND TRANSFORMATIVE ENERGY EYE CREME

 

Rare energy, now for eyes

 

Re-energize, re-awaken, re-new and transport eye area skin to a new realm of luxury with NEW Re-Nutriv Ultimate Diamond Transformative Energy Eye Creme.  At its heart, this ultra-luxurious eye creme is infused with the ingenious combination of precious, energizing Black Diamond Truffle Extract and breakthrough youth-sustaining technologies featured in Re-Nutriv Ultimate Diamond Sculpting/Refinishing Dual Infusion and Transformative Energy Creme.  With a single touch, the transformation begins.  As only Re-Nutriv can, NEW Re-Nutriv Ultimate Diamond Transformative Eye Creme perfects the look of the eye area for a dramatically younger look.  Intensely rich, yet lightweight, this ultra-luxurious eye creme lifts, firms, re-energizes, sculpts and brightens the look of the eye area. Over time, dark circles and puffiness look revitalized and refreshed. Eye area contours look strikingly younger, smoother, more sculpted, infused with a look of renewed energy.

 

A SURGE OF ENERGY

Deep in the forests of Southwestern France Black Diamond Truffles lie in wait, ready to be foraged and brilliantly transformed by Estée Lauder Scientists into the precious Black Diamond Truffle Extract that has an astounding ability to stimulate natural skin vitality to help create visibly younger, healthier-looking skin[1].  Infused in NEW Re-Nutriv Ultimate Diamond Transformative Energy Eye Creme, this precious, potent extract helps vividly renew and revitalize the eye area’s energized look.  A revitalizing, brightening botanical-based blend of ingredients, including Marine Algae, Magnolia Extract and Japanese Apricot Fruit Extract, work in concert with one another to help target the visible signs of eye area fatigue for a more rested, re-energized and radiant look. The eyes are instantly brought back to lustrous life and the eye area appears naturally luminous, rejuvenated with ageless beauty.  Advanced testing also shows that Re-Nutriv’s exclusive Black Diamond Truffle Extract works synergistically with the advanced youth-sustaining technologies to help promote more even-toned skin[2].

 

A RARE INNOVATION

Imbued with revolutionary advances in epigenetic-inspired skincare, including exclusive technology, NEW Re-Nutriv Ultimate Diamond Transformative Energy Eye Creme contains advanced youth-sustaining technologies that help support skin cells’ natural longevity and help slow signs of visible aging by supporting a trio of longevity genes – SIRT-1, SIRT-3 and SIRT-6. By supporting skin cells’ natural activation of these longevity genes, the youth-sustaining technologies help rejuvenate the look of skin and sustain a more youthful appearance. So powerful, testing demonstrates that these patent pending technologies actually help skin increase its natural collagen production by 215% after 72 hours[3] while advanced lifting technologies help preserve and restore skin’s density. Over time, the eye area appears younger, firmer and more lifted. Dark circles and fine lines are diminished, revealing an essence of beauty.

 

AN ABSOLUTE INDULGENCE

Enveloping the skin in lasting, luxurious hydration, NEW Re-Nutriv Ultimate Diamond Transformative Energy Eye Creme refreshes the eye area after a single use.  Applied with a luxurious, rotating applicator made of a cooling golden alloy specifically for Re-Nutriv, NEW Re-Nutriv Ultimate Diamond Transformative Energy Eye Creme offers a new facet of luxury.  The skin surrounding the eyes is refreshed and perfected for a more lineless, firm, plump look. Over time, the eye area develops increased barrier protection and resistance to environmental factors that can accelerate aging. Refined 24K Gold along with powerful anti-irritants ensure that eye area skin remains calm, soothed and comfortable. South Sea Pearls and illuminating optics create an instant lustrous, radiant look. Applied with a luxurious, rotating applicator made of a cooling golden alloy specifically for Re-Nutriv, NEW Re-Nutriv Ultimate Diamond Transformative Energy Eye Creme indulges the eye area.

 

The eyes appear transformed as they regain their youthful integrity for a more perfected, flawless-looking eye area.

 

Dermatologist and Opthamologist tested. Non-acnegenic.  Appropriate for use on eyelids.

 

NEW Re-Nutriv Ultimate Diamond Transformative Energy Eye Creme will be available at Estée Lauder counters from March 2016.

 

 

ESTÉE LAUDER

NEW RE-NUTRIV ULTIMATE DIAMOND TRANSFORMATIVE ENERGY EYE CREME

 

REJUVENATING DAILY RITUAL

 

Estée Lauder once said every woman wants a little luxury in life and NEW Re-Nutriv Ultimate Diamond Transformative Energy Eye Creme offers a new facet of luxury with a rejuvenating daily ritual.  The indulgent massage begins each morning and night with a luxurious rotating applicator developed specifically for Re-Nutriv.   Made of a cooling golden alloy, the innovative, diamond-faceted wand features a finely crafted tip that rotates gently to stimulate skin, creating an extraordinary 360° sensation of absolute indulgence.  The massage technique helps increase micro-circulation and re-energizes skin’s appearance.  This luxurious ritual helps deliver visible results and skin that feels lifted and smooth.

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  1. Touch On

 

Employing the flat end of the applicator, gather a pearl size amount of NEW Re-Nutriv Ultimate Diamond Transformative Energy Eye Creme and apply five small dabs around each eye: start from the  inner corner of eye, then directly under the center of the eye, at the temples, above the center of the browbone, and, finally, between the eyebrows. Gently blend the creme with fingertips.

 

  1. Massage In

 

Holding the applicator vertically and using the rotating end with light pressure, gently massage the eye area using three simple motions:

 

  1. From the inner corner under the eye, glide to the temple.
  2. From between brows, glide over brow to the temple.
  3. Carefully glide the applicator from the inner corner above the eye, along the browbone (under the eyebrows) to the temple.

 

  1. Sweeping Glide

 

Finish with a continuous glide of the applicator around the eye and back.  Begin at the inner corner under the eye, move around to the temple and up over to the eyebrow, then back under the eyebrow along the browbone and around the outer corner of the eye, returning to the starting position.

 

For more information or to request images or samples please contact:

Amanda Reed

PR Manager

Estee Lauder Middle East

Tel: +971 4 2123538

Fax:+971 4 299 5700

Mob: +917 50 6548102

Email: areed@ae.estee.com

www.esteelauder-me.com

 

[1] In vitro testing of Black Diamond Truffle Extract

[2] In vitro testing after up to 21 days

[3] In vitro testing of youth-sustaining technologies after 72 hours