‘BLOCK NESS MONSTER’

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‘BLOCK NESS MONSTER’ IS THE FIRST SIGNATURE OBSTACLE TO BE ANNOUNCED AS PART OF THE UPCOMING du TOUGH MUDDER

Worldwide phenomenon is set to make its Middle Eastern debut from December 9-10 in Dubai

Dubai (UAE): du Tough Mudder, the ultimate test of physical strength, stamina, mental grit and teamwork, has announced ‘Block Ness Monster’ as its first signature obstacle to be revealed for the showpiece event coming to Dubai this December.

Described as one of the most highly-anticipated obstacles in du Tough Mudder’s portfolio, ‘Block Ness Monster’ will take teamwork to another level, as mudders have to push, pull and roll their way through 60 feet of slick, rotating barriers.

“By participating in a du Tough Mudder challenge, people will not only unlock a true sense of accomplishment, they will also have a great time doing it,” said Greg Sproule, Managing Director of IMG Middle East, the organizers of the event. He added “Block Ness Monster has definitely become a participant favourite all over the world and we’re delighted to be able to announce it as part of du Tough Mudder this December.”

Commenting on the occasion, Fahad AlHassawi – du’s Chief Commercial officer, said: “Life constitutes a series of experiences and our intention is to make them enjoyable and memorable. We are certain that du Tough Mudder will be a worthwhile experience that will bring out the best in every participant and individual – when it arrives here in December. We hope it will help individuals realise and understand themselves better. Block Ness Monster will challenge both teams and individuals alike in ways that they never thought possible. At du, we’re truly looking forward to witnessing how competitors will go about taking on this tough challenge.”

Chris James, the first person in Europe to complete 50 Tough Mudder events around the world, believes there is no other event quite like it.

“This is a challenge that encourages everyone to join in on a life changing adventure, where there will be no winners. I’ve met so many different people along the way and shared so many journeys and wonderful moments. It’s a special feeling… a feeling you are part of something bigger than yourself.”

Speaking about Block Ness Monster, Chris added, “It has really made its mark as a signature obstacle within the course and delivers a sense of discovery and a new level of camaraderie with fellow participants that is hard to come by these days,” said the 48-year-old.

Known as ‘Probably the Toughest Event on the PlanetTM’, du Tough Mudder will distinguish itself through larger than life obstacles designed around the values of courage, personal accomplishment, teamwork and fun.

Since launching in 2010, Tough Mudder has become a worldwide phenomenon with more than 2 million people participating in the event across 10 countries.

Held in the grounds surrounding Hamdan Sports Complex from December 9-10, ‘du Tough Mudder’, which is organised by IMG in partnership with du and in cooperation with Dubai Sports Council, will include 8km and 16km courses, appealing to fitness enthusiasts and casual athletes alike.

For more information, or to sign up to participate or spectate, visit www.toughmudder.ae

To download the Block Ness Monster obstacle videos please click here.

ENDS

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About Tough Mudder:

Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile military-style obstacle courses, Tough Mudder Inc. has since grown to include Tough Mudder Half, an obstacle challenge bringing the thrills of Tough Mudder to a 5-mile course; and World’s Toughest Mudder, a gruelling 24-hour endurance competition. The Tough Mudder family of brands is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants to date, Tough Mudder Inc. will put on more than 120 events worldwide in 2016. See more at: http://www.toughmudder.ae/

About IMG:

IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.

About Dubai Sports Council:

Dubai Sports Council was founded on November 30, 2005 with the aim of developing and improving sports in Dubai. It aims to create a comprehensive sports environment that meets the requirements of society and paves the way for the youth to cultivate their sporting and cultural talents and aptitudes in a way that leads them to achieve tangible results so that Dubai can become a leading name in the world of sports.

For more information, please visit: www.dubaisportscouncil.ae   

About du

We started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 8 million individual customers and over 80,000 businesses in the UAE. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

We won the Gallup Great Workplace Award. Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates International Telecommunications Company LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.